Every business knows how important it is to rank well in search engines. Regardless of whether you serve B2B or B2C, your industry, or your budget, you know that the first thing your audience does when they’re looking for a solution to the problem your business addresses is a search for it with Google or Bing. It’s not uncommon, however, to feel that the algorithms that decide the rankings are beyond comprehension — but it’s simply not true. Search engine optimization is a tactic that is within reach of every business, no matter how small or how old.
A major step you can take in optimizing your business’s site is to start a company blog. However, as with all things, you’ll need to understand how to do it right to make it worth the effort. Don’t worry, I’m here to help: here are the SEO pillars that you should apply to every blog you write to ensure that they make the biggest difference in your search rankings:
Start With A Great Domain Name
When you’re picking the domain name of your blog, there are a few things you should keep in mind.
The first is that this name cannot (easily) be changed later, at least not without sacrificing at least some of the branding you’ll have worked up to that point. Because of this, if you’re tying your blog to an existing brand, make sure that it shares the name. If you’re just getting started as an entrepreneur, it’s a good idea to consider what your brand name will be, if you’ll likely have one in the future. If you’re not sure? Go for something that is unique, and communicates some of the feelings, values and unique qualities of the niche you’re planning on writing for.
When you’re brainstorming and considering a variety of creative options, don’t forget a crucial situation that you’ll face again and again: saying the name verbally. Keep it short and easy to remember — which means more visitors, especially if you’re aggressively marketing and networking. The key situation these two precautions help avoid: telling a potential contact about your blog and then have them forget it a few seconds after you leave.
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