The use of technological progressions in fields of electronics, power, control systems, and automation opened a portal of evolution in science, research, and medicine but the use of technological advancements for human interaction gave an opportunity to businesses and other industries to grow. Social media boards like Facebook, YouTube, and Instagram dominated the internet, but Wikipedia took hold of search engine optimization and used it nattily. Though it was for educational purposes, it made marketing using Wikipedia so useful that people started paying for it.
- Consistently at the top stops:
Wikipedia stands shoulder to shoulder with other domineering websites in terms of authoritativeness. It is always in the top seven organic SERPs (search engine result pages) for almost anything you type into Google. This is known as Wikipedia’s “Golden Link Effect,” and there are strategies the site has been using for doing so.
- Who is backing them up?
It is all about internal links and backlinks. Their successful off-page strategy is to get other websites to link back to theirs. Backlinks are essential for getting ranks. As they continuously refer traffic to their website and that sends a message to google that this website has value. Therefore, it responds by ranking the website higher in its SERPs.
If you want your SEO to ascend, you have to get a backlink on this high profiled site. You can do that by reaching out to one of the Wikipedia editors for hire. They have an experience when it comes to publishing and editing content posted on Wikipedia.
- The ancient dominion:
Wikipedia is ancient and has been around for a long time. The longer the website stays active, the more legitimate it becomes in the internet world. The phase, magnitude, content, and structure of a website play a vital role in keeping it at the top ranks.
Wikipedia registered in January 2001, and since then it has been very active. There are billions of Wikipedia pages, and the data size of the English Wikipedia pages alone is over 23 TB. Wikipedia has 100% domain authority and a 95% percent of homepage authority. These stats fluctuate based on how pages are being evaluated; usually, the judgment is based on quality, age, size, and inbound links.
- Inimitable and targeted content:
Despite the fact that many scholars have very pessimistic critiques for Wikipedia, it is a research tool, and there is a high quality of content written and published on Wikipedia pages. Back when Wikipedia was launched, anyone could edit pages, content, and information without much moderation and because of that, the quality of content started depleting.
However, when Wikipedia grew, oversight and moderation maneuvers used for maintaining eminence also augmented. Now Wikipedia ensures that the information posted over its pages is authentic.
Quality content is also a tool that is used for building authority. Over the years, Wikipedia has sustained standards for content quality that has allowed pages to be linked to from other websites.
The content posted over Wikipedia has systematic divisions; targeted towards dedicated subjects. It is providing accurate information.
- Where are the weak spots in Wikipedia’s SEO armor:
There is no denying the fact that Wikipedia has its search engine optimization strategies sorted out and it is impossible for other websites to outrank Wikipedia. However, as soon as Google updates, it will change its algorithms. This will crack the Wikipedia’s aspis.
Social media has been increasingly popular and has gained importance in Google’s eye. Wikipedia does not have a significant focus on social media. They do not have any departing links on their pages to Facebook, Instagram or Twitter and other platforms, which they should start taking into consideration.
Apart from that, there is a dark side to Wikipedia, if you are looking for marketing your business using Wikipedia you can do so. However, your article will be open to edits and changes. If there is a bias against your business, there is a chance that someone will want to edit your information, change it or maybe delete it. If you do publish on Wikipedia, you have to keep checking your page to see that the information that was posted is available or not.