Living through the year 2020 has definitely left you wondering how the world will be in the coming years. Things are simply not the same. Consumer buying behaviours have changed. Tastes and preferences are altered. The post-COVID world has some major effects on how consumers perceive the world.
Now, all the trends and shifts that you see happening in the digital marketing industry are caused by consumer preferences. Any changes in consumer behaviour and preferences are sure to bring changes in the way brands use digital marketing to reach out to their target audiences.
The rise in demand for online shopping by people is something that is a very big factor in the change of how brands are now approaching internet marketing. Here are a few trends that are shaking things up in the world of digital marketing.
The rising demand in voice search: Now, voice search is not a new search tool. We have been used to searching online using a voice searching tool since the year 2011, when SIRI first appeared in the market. With the passage of time, people have become quite familiar to the idea of using voice search.
As the number of voice search users are increasing, digital marketing experts have a much larger audience to target. For voice search users, marketers make use of SEO which is based on the customer’s voice search preferences and behaviors.
Social media marketing: Social media marketing has proven to be one of the most useful tools in engaging target audiences effectively. There are billions of people using social media platforms all over the world and using these platforms can help brands reach a large volume of users easily.
When you talk about the latest digital marketing trends then you need to understand that the post CVID world depends heavily on social media marketing. People are more inclined to use social media platforms to stay connected with the world as most of us are avoiding face to face contact. Seeing this as an opportunity most brands are using social media marketing as one of the most highly used tools these days.
Influencer marketing: Another technique being used in this post COVID world is the use of social media influencers to get the brand message across. The way it works is that brands usually contact famous people from social media, people who have a large following and as them to promote them or their products. This is a highly cost effective way of marketing and this conversational style of marketing is something that is highly engaging and has proven to be extremely useful.
With a higher usage of social media platforms, it is safe to assume that the power social media influencers have, has increased quite a bit from the pre-COVID era.
Wikipedia Pages: You can always create a Wikipedia page to create awareness about your brand or business organization online. The demand for wiki pages was already on the rise even before COVID happened but now the need for tools that help in passive marketing are quite useful.
People are always in search of a source of information that allows them to get reliable information and there is hardly a source of information on the internet that provides information as authentic as Wikipedia. Therefore, brands are using this virtual encyclopedia even more than before to create awareness and engage their target audiences in the most effective way possible.
This particular tool for digital marketing is not only good for creating awareness and engaging target audiences but in fact, the use of wiki pages has allowed many brands to successfully channel the increased volumes of web traffic onto their official web pages. This has resulted in the increase of conversion rates for many brands along with an added advantage of helping brands with their search engine optimization (SEO).
Personalized ads: Online ads have always been a great way to promote and get the news out by brands. The post-COVID world is greatly depending on personalization of ads as most people are comfortable shopping online. Target users according to their search histories and personal tastes and preferences is something that is at its peak in the post-COVID era.