Google’s first page is the digital equivalent of Times Square, and it is a no-brainer why every business aims to make it there. However, it is easier said than done because unlike Times Square, you cannot pay Google to let your business rank on its first page. So how is it that you can help businesses make it to the first page of Google and generate hefty margins while you are at it?
Keep on reading, and I’ll show you how you can sell a unique type of SEO that:
- Has less competition
- Is result-oriented
- Is 10x more enticing to businesses, and
- Does not require you to learn SEO.
But first, some basics, what is SEO?
Search engine optimization or SEO is an umbrella term for improving your website and its content to maximize its visibility for relevant searches on a search engine. In simpler terms, it is following a set of practices to make your content more presentable for search engines when someone comes searching for your product or services.
The SEO market is massive, and it is growing every day.
According to a report by Borrell Associates cited by Forbes, businesses in the US will be spending upwards of $80 billion on SEO services.
These investments range from your local stores, SMB’s, media publications, online advertising, etc.
Also, there is the added prestige and brand value that comes with ranking first on Google as patrons are more likely to trust a brand or service provider ranking higher on the search engine than their non-ranking competitors.
What SEO brings to your agency?
Marketing agencies charge anywhere between $1500-2500 every month on a minimum
a commitment of 6-12 months for a single SEO project which comes out to be $6K– 30K that you stand to lose on a single project every year.
The margins you are looking at when selling SEO are unlike any other product when you consider:
- The prices that you can sell/resell them for
- Long term commitments that you can gain
- The amount of work that you have to do.
How do you edge your competition?
What if you could confidently say to any prospect irrespective of the size, scale and industry
type–We’ll Get you on The 1 st Page Of Google, or you don’t pay a dime. Do you think your leads will be interested?
No points for guessing. But how will you do it?
The answer to that is pay per result SEO. Yes, it is exactly like it sounds. Like in PPC, where you only pay a dime when someone clicks your ad, you only spend when you start seeing results in pay per result SEO.
Pay Per result SEO improves rankings, web traffic, and revenue faster than any traditional SEO plan, however, any payment is made only after achieving the desired rankings.
How are Pay Per Result SEO and Traditional SEO different?
The two SEO models differ in various aspects, here I have mentioned a few:
- Payment Structure: In the traditional SEO model, you are required to pay a monthly fee
irrespective of results whereas in the pay per result SEO model, after spending a nominal
onboarding/joining fee, you start paying only when you see results.
Traditional SEO Charges (In $)
Pay Per Result SEO charges (In $)
*Ranking for the same number of keywords.
* P.S: These are for wholesale clients.
2. Budgets: As I wrote earlier in the article, SEO is an expensive exercise because you have to
pay a monthly fee without any guarantee of results and for this very reason, some
businesses choose not to opt for SEO. However, with pay per result SEO, you guarantee
results to your clients without paying a single penny in advance.
This way, clients with budget constraints are at ease with the fact that every penny of their
money is being spent wisely. This way, your agency can reel in clients with budget
constraints and still make margins of them.
3. Aggressive results: Pay per result SEO is a faster, more aggressive approach to SEO than its
traditional counterpart. The foundation of Pay per result SEO’s business model relies on
getting results and getting them quickly. However, it takes into consideration the due
attention that needs to be paid to each keyword on an individual basis to get results. In
In contrast, traditional SEO focuses on enhancing your website’s overall SEO score for a broad
set of keywords.
How do I get started with Pay Per Result SEO?
While there are much pay per result SEO programs in the market right now, I feel the uSEO program from Umbrella is the best for your agency because I used it for mine.
uSEO support experts addressed all my misconceptions regarding the pay per result SEO model like the slow speed of results, the incurring expenses of capital, and resources right from the off. And instead provided me with a top-notch SEO program, aggressive conversion rates, and certifications as an added incentive.
From my experience, I feel it is perfect for agencies that are still wary about the prospects of selling SEO services as the program is
I. Cost-effective (60%+ margins to the agency),
II. Non-labour inclusive (they do all the work for you),
III. And most importantly, result-driven (easy to sell, easy to entice clients).