If you have a website, whether it is an eCommerce site or a blog, you understand the importance of being found and to do this you need keywords that are valuable to both your brand and your users.
As such, it is crucial to do solid keyword research so that you can identify the right keywords to target. Unfortunately, this is where many website owners get stuck. Without the right SEO experts, keyword research can be a daunting task. Here are some tips to help you perform better keyword research.
What Is Keyword Research?
This refers to the process of gathering keyword ideas, terms and phrases that people will use on search engines such as Google. This is done to give an understanding of the topics a user is searching for and the particular phrases they are using to find the content they are looking for. It also provides valuable insight into the queries that can help inform your content strategy.
How To Do Keyword Research
Put simply, keyword research is identifying the most important words and phrases you want to target and utilising tools such as Google Keyword Planner or SEMRush to find out how many people are searching for it and what similar keywords they are searching for instead.
Identify Your Scope
In an ideal world, you would have enough time to gather as many keywords as possible. In the real world, however, consider the purpose of your research and keywords. Are you looking for content gaps to capitalise on or are you looking for keywords to create a new page?
By identifying your purpose, you can better identify the best keywords for your SEO goals and content strategy.
Intent is Key
When it comes to keyword research, what are people actually looking for when they type in these keywords and how many are searching for them.
However, when looking at the best keywords to target volume shouldn’t be the only consideration. It is important to understand the intent behind the queries. Are people looking to buy a product or just gather information?
Look At Your Competitors
When starting keyword research, the first step is to look at the keywords your competitors are targeting. Tools such as SEMRush can help to find the keywords your competitors are ranking for.
By understanding what your competitors are targeting and how much traffic they are getting, you can get a better idea of the potential of these keywords for your website.
Each keyword or query has the opportunity to leverage and target variations of that keyword. By targeting synonyms and semantically related keyword, you can expand the number of keywords you have and improve your page rankings. This strategy rings true for long-tail keywords as well, as these are low-volume keywords that have high search intent.
Rank Your Website With Digital Nomads HQ
Keyword research will help you go above and beyond your competitors and help grow your website’s visibility. With Digital Nomads HQ, you can get the SEO help that you need to successfully rank for your desired keywords.
With a team of digital marketing experts on your side, you ensure that your website gets the traffic it deserves! Get in touch today!