Here are some applicable conversion rate optimization marketing strategies to test and implement at your company.
- Create text-based CTAs within blog posts:
Banner blindness is a real phenomenon that occurs when people develop a habit of ignoring banner-like information on websites. This lack of attention, combined with the fact that site visitors do not always read all the way to the bottom of a blog post, necessitates a different approach.
This is where text-based CTAs come in handy.
- Add lead flows on your blog:
Another conversion rate optimization element you can include on your site is a lead flow. Lead flows are high-converting pop-ups that are designed to attract attention while also providing value.
Depending on your offer, you can use a slide-in box, a drop-down banner, or a pop-up box.
- Run tests on your landing pages:
Landing pages are an essential part of the modern marketer’s toolkit and, as previously stated, are critical to conversion rate optimization.
This is due to the fact that a landing page is where a website visitor converts to a lead or an existing lead engages more deeply with your brand. Run A/B tests to determine your best design and content features for audience members when optimizing a landing page.
Get everything you need to start A/B testing your website effectively right away.
- Help leads to immediately become a marketing-qualified lead:
You should encourage these high-intent visitors to take specific actions so they can easily become marketing qualified leads (MQLs) — and they can take action through a combination of thoughtfully designed web pages, compelling and clear copy, and smart CTAs.
- Build workflows to enable your team:
With the help of marketing automation software, you can create a variety of automated workflows to help your team.
Marketing automation, for example, allows you to send automated emails based on workflows. Then, with a single click, leads can schedule meetings with reps. Meanwhile, reps are notified when leads take high-intent actions, such as visiting your website’s pricing page.
- Add messages to high-converting web pages:
Use live chat software to interact with website visitors in real time and provide assistance and guidance as needed. Add these messaging features to your high-performing web pages, such as your pricing and product pages, to ensure leads get the information they need in real-time.
- Optimize high-performing blog posts:
To begin optimizing your blog content, identify the posts that receive the most web traffic but have the lowest conversion rates.
Examine your blog posts with high conversion rates as well. You want to increase qualified website traffic to those posts, which you can do by optimizing the content for search engine results pages.
- Leverage retargeting to re-engage website visitors:
You can re-engage people who left your website by using retargeting on Facebook and other platforms.
Retargeting works by tracking visitors to your website and serving them online ads as they browse other websites on the internet. This is especially effective when you retarget visitors to your highest-converting web pages.
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